“We found Aneela and her team very professional and easy to work with, the campaign was a great success and we went on to build on the foundations laid down by it to even greater sales the following year.”
Liz Judd
Managing Director
Client:
Lizzie’s Food Factory
| Project:
Branding, content creation, sales and marketing campaigns
Supplier of wholesale cakes, traybakes, wrapped cakes & savouries, including gluten free & vegan, to cafes, coffee shops and independent traders. Handmade in Sussex.
The Brief:
- To launch Lizzie’s new own brand Christmas hamper
- To promote Lizzie’s Cakes Direct, a new online cake delivery service
Activities:
- Devised sales and marketing strategy
- Organised and led new product photoshoot
- Designed new festive logo, flyers, labels, advised on packaging and managed printing
- Wrote copy for leaflets, website, sales letters and PR
- Built specialist media lists for product sampling
- Led all PR activity and media outreach
- Liaised with regional business associations such as Sussex Enterprise for marketing opportunity to members
Successes:
- 90% increase in website hits during 4 month campaign period
- Over 500 festive hampers were sold during the launch campaign
- Greater awareness of the company within the business community in Sussex
- A stronger relationship with key business networks in the region
- Press coverage in the local media
- A professional and up-to-date portfolio of sales and marketing materials including an extensive range of high quality photographs
