“Aneela and her team have driven the PR since 2010 consistently delivering the results we need at a high standard, positively positioning us in the sectors we operate in. They’re at the heart of our global PR delivery and know our business inside and out, we’re proud to call them our communications partner.”
Glenda Roberts
Global Projects & Marketing Director
Client:
TR Fastenings
| Project:
UK PR strategy, thought leadership and media outreach
TR Fastenings Ltd is part of Trifast plc and is an international specialist in the design, engineering, manufacture and distribution of industrial and Cat C fastenings. TR has locations within the UK, Asia, Europe and the USA including multiple high volume sites manufacturing cold forged fasteners and special parts.
The Brief:
- To highlight TR’s ability to meet global and urgent demands as a result of the Covid-19 pandemic
- To focus on investment and growth with future facing vision promoting TR’s in-house DfM knowledge and application engineering expertise.
Activities:
- PR strategy development and global consultancy with teams in USA, Asia and Europe
- Align with marketing activity and agree platforms for best outcome
- Keeping on top of external global news and internal TR news and provide different angle ideas to tell TR’s story
- Gather insight from TR’s product and industry experts for latest developments
- Identify key media outlets with right readership/audiences
- Write technical copy for online and offline channels
- Secure media coverage, share across global teams
- Campaign analysis to steer next steps and forward plans
Successes:
- 3 focused campaigns executed in sheet metal, medical and security sectors
- 147 pieces of coverage secured – 58% increase from 2019
- 72% increase in online coverage from 2019
- 125% increase in company news showcasing TR’s expertise
- 8 types of content written – press releases, articles, case study, web news, spotlights, newsletters, emails and web copy
- Directional collaboration with key experts at TR
- Joined up activity with in-house marketing team
- The highest level of quality, positive media coverage secured in our 11 year history with TR
