City of London Corporation – Echoes Across the Century

Client: City of London Corporation – Echoes Across the Country Exhibition

Services: PR, Social Media Strategy and Management, Video Creation

BRIEF

RMG managed a PR and social media campaign to launch “Echoes Across the Country” an exhibition at Guildhall Art Gallery. The campaign focused on building awareness and driving footfall to the exhibition

ACTIVITIES

  • Created highly engaging content including video and photography, to help audiences envisage the powerful exhibition themes, sharing it across platforms
  • Curated relevant WW1 content to support the campaign on social channels

RESULTS

  • 39% increase in social media impressions during the campaign
  • 111% increase in social media engagements during the campaign