All posts by: Elaine Birch

In it for the long run. Why PR and content creation is a marathon and not a sprint I recently did a 10k run. I’ve run before, but this was my first trail run, and the course was certainly the...
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Whenever I’ve interviewed for a new job, I always make sure ‘what’s the dress code’ is high on the list of questions I ask my potential employers. And when I’m at work, I also ask the question whenever I’m meeting...
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I attended a networking event last week in London, and it got me thinking about why and how we ‘network’ in business and what real results we get out of it. The obvious reason most people will cite when asked...
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